Assistant Professor in Marketing

Office: Campus Hall 215

Phone: 718-390-3182

Email: xiaodan.dong@wagner.edu

Office hours: appointment only

Teaching Interests: International Marketing, Retail Marketing, Marketing Management, Consumer Behavior, Sales Management, etc.

Research Interests: International marketing, strategic alliances, market orientation, sales management

Biography:

Dr. Xiaodan Dong is from Chengdu, China. In 2004, she came to the US to get higher education and received her M.S. and Ph.D. from the University of Missouri. In 2012, she joined the Wagner College as an Assistant Professor in marketing.

Publications:

Mantrala, Murali, Shrihari Sridhar, and Xiaodan Dong (2012), “Acquisition Orientation Versus Customer Retention Orientation in India: From the Perspective of Sales Force Job Posts,” Journal of Business & Industrial Marketing, 27 (3), 169-175.

Morgan, Mark and Xiaodan Dong (2008), “Measuring Passenger Satisfaction of Interpretive Programs on Two Amtrak Trains in the Midwest,” Journal of Interpretation Research, 13(2), 43-58.

Conference Proceedings:

Dong, Xiaodan, “Don’t Rush to Sell! Salespeople’s Influence Strategies and Consumers’ Reciprocity,” 2011 American Marketing Association Winter Educator’s Conference, Austin, TX, February 2011.

Dong, Xiaodan, Christian Hinsch, and Shaoming Zou, “Responsiveness Increases MNCs’ Performance. Really?” 20th Annual Robert Mittelstaedt Doctoral Symposium, University of Nebraska – Lincoln, April 2011, 55-73.

Mantrala, Murali, Shrihari Sridhar, and Xiaodan Dong, “Developing India-Centric B2B Sales Theory,” 2012 American Marketing Association. Winter Educator’s Conference, St. Petersburg, FL, February 2012.

Professional Associations:

American Marketing Association (AMA)
Institute for the Study of Business Markets (ISBM)