Traditional MS/MBA Program

We develop competitive managerial leaders and decision makers.

(NOTE:  The Traditional MS/MBA webpage is being reconstructed and the MBA program is going from 45 to 39 credits.  Any questions, please reach out to Dr. Donald Crooks at dcrooks@wagner.edu)

The degree of Master of Science in Business Administration will be granted upon completion of 30 credits of approved graduate courses in business administration, with the exception of Media Management where total credits will be 33 due to the 18 credits in the Media Management Major as opposed to 15 credits in the other majors. M.S. candidates must declare upon Admission into the M.S. and may not transfer into the M.B.A. until completing the M.S.  In order to complete an M.B.A., M.S. students can apply with the admissions department to advance to the M.B.A. program; students must take the following 9 credits once they have completed all M.S. course requirements.

BU 625 – Communicating Leadership

BU 625 L – Communicating Leadership Lab, one day workshop

BU 652 – Strategic Management

BU 669 – Strategic Leadership

*The above classes are not available to M.S. students but must be taken by all TMBA students along with all classes that must be taken by M.S. students.

*The classes listed above may be taken at anytime during MBA matriculation with the exception of AC 619, which must be taken before BU 669.

The Traditional MBA program is an evening and weekend program. You may choose either a single or dual major from the following: Finance, Management, Marketing, and Media Management. The Traditional MBA program develops competitive managerial leaders and decision makers in the private and public sectors. You will gain a liberal arts background and a comprehensive business education, study theory and its application, and gain a flexible managerial perspective. By graduation, you will gain the knowledge and the tools to demonstrate the following:

  • A comprehensive knowledge of, and a global perspective on, key business concepts and skills overall and in your major.
  • Strong quantitative skills to analyze and describe major business issues.
  • Ability to conduct empirical research and report the results effectively and professionally.

Program Structure

Prerequisites

All incoming students must demonstrate proficiency in computers, mathematics, accounting, and statistics. All pre-admission requirements must be completed by the end of the first semester of the MBA program.

Computer Proficiency

Computer proficiency can be demonstrated in one of two ways:

  • Satisfactory grade (B or better) in a word processing and spreadsheet processing college course(s) within the last four years.
  • Completion of a graduate level, non-credit, computer workshops BU 602 and BU 603 (word processing and spreadsheet). The cost of each workshop is one credit equivalent. Offered fall semester.

Mathematics Proficiency

Proficiency in mathematics can be demonstrated in one of two ways:

  • Satisfactory grade (B or better) in a basic algebra and pre-calculus college course within the last four years.
  • Completion of non-credit BU 604 Math Workshop. A review of relevant mathematical concepts that will prepare students for more advanced work in finance and statistics. Topics include: basic algebra, mathematics of finance, and probability theory. The cost of the workshop is one credit equivalent. Offered fall semester.

Statistics Proficiency

Proficiency in statistics can be demonstrated by grade (C or better) in a statistics college course within the last four years*.

Accounting Proficiency

Proficiency in accounting can be demonstrated by grade (C or better) in an accounting college course within the last four years*. * These courses must be taken before the associated graduate course.

 

Workshops to Fulfill Pre-Admission Requirements.

BU 602 Computer Workshop 1 (Online): An Introduction to Word Processing. non-credit. An introduction to DOS commands, windows applications, and the use of a basic word processing package. Offered fall/spring/summer semesters.**

BU 603 Computer Workshop 2 (Online): An Introduction to Spreadsheet Processing. non-credit. An introduction to a basic spreadsheet processing package that will prepare students for doing analyses in accounting and finance. Offered fall/spring/summer semesters.**

BU 604 Math Workshop (Online): Non-credit. A review of relevant mathematical concepts that will prepare students for more advanced work in finance and statistics. Topics include: basic algebra, mathematics of finance, and probability theory. Offered fall/spring/summer semesters.**

**Workshops must be completed during first semester.

Finance

MS Program/MBA

A minimum of 30 credits is required for the MS and 39 credits for the MBA, as follows:

Core Curriculum MS (15 credits)- *MBA (24 credits) 

MBA courses can be taken in any order, with the exception of BU 669 for which AC 619 is a prerequisite.

  • BU 614 Statistical Analysis of Global Economic and Business Data
  • BU 617 Economics for Managers
  • AC 619 Financial and Managerial Accounting * Pre-requisite for FI 620
  • BU 627 Employment Law and Global Business Ethics
  • BU 629 Competitive Business Analytics

*Advancement to MBA requires these additional 9 credits:

  • BU 625 – Communicating Leadership
  • BU 625 L – Communicating Leadership Lab, one day workshop
  • BU 652 – Strategic Management
  • BU 669 – Strategic Leadership

Major – Finance (15 Credits)

AC 619 Pre-requisite for FI 620 Managerial Finance is a pre-requisite for all finance courses.

  • FI 605 Investments/Portfolio Management
  • FI 606 Financial/Investment Risk Modeling
  • FI 607 International Corporate Finance
  • FI 620 Managerial Finance*
  • FI 641 Financial Statement Analysis
  • BU 668 MBA Internship
Management

A minimum of 39 credits is required for the MBA, as follows:

Core Curriculum MBA (24 credits) 

MBA courses can be taken in any order, with the exception of BU 669 for which AC 619 is a prerequisite.

  • BU 614 Statistical Analysis of Global Economic and Business Data
  • BU 617 Economics for Managers
  • AC 619 Financial and Managerial Accounting * Pre-requisite for FI 620
  • BU 627 Employment Law and Global Business Ethics
  • BU 629 Competitive Business Analytics
  • BU 625 – Communicating Leadership
  • BU 625 L – Communicating Leadership Lab, one day workshop
  • BU 652 – Strategic Management
  • BU 669 – Strategic Leadership

Major – Management  (15 credits)

  • MG 602 International Management
  • MG 618 Total Quality Management
  • MG 621 Management Decision Making and Negotiation
  • MG 622 Human Resources and Organizational Behavior
  • MG 651 Management Theory and Evaluation
  • BU 668 MBA Internship
Marketing

MS Program/MBA

A minimum of 30 credits is required for the MS and 39 credits for the MBA, as follows:

Core Curriculum MS (15 credits)- *MBA (24 credits) 

MBA courses can be taken in any order, with the exception of BU 669 for which AC 619 is a prerequisite.

  • BU 614 Statistical Analysis of Global Economic and Business Data
  • BU 617 Economics for Managers
  • AC 619 Financial and Managerial Accounting * Pre-requisite for FI 620
  • BU 627 Employment Law and Global Business Ethics
  • BU 629 Competitive Business Analytics

*Advancement to MBA requires these additional 9 credits:

  • BU 625 – Communicating Leadership
  • BU 625 L – Communicating Leadership Lab, one day workshop
  • BU 652 – Strategic Management
  • BU 669 – Strategic Leadership

Major – Marketing (15 Credits)

  • MK 603 International Marketing
  • MK 604 Advertising/ Sales and Promotional Management
  • MK 641 Applied Marketing Research
  • MK 643 Consumer Behavior
  • MK 646 Marketing Management* (prerequisite for all marketing courses)
  • BU 668 MBA Internship
Media Management

MS Program/MBA

A minimum of 33 credits is required for the MS and 42 credits for the MBA, as follows:

Core Curriculum MS (15 credits)- *MBA (24 credits) 

MBA courses can be taken in any order, with the exception of BU 669 for which AC 619 is a prerequisite.

  • BU 614 Statistical Analysis of Global Economic and Business Data
  • BU 617 Economics for Managers
  • AC 619 Financial and Managerial Accounting * Pre-requisite for FI 620
  • BU 627 Employment Law and Global Business Ethics
  • BU 629 Competitive Business Analytics

*Advancement to MBA requires these additional 9 credits:

  • BU 625 – Communicating Leadership
  • BU 625 L – Communicating Leadership Lab, one day workshop
  • BU 652 – Strategic Management
  • BU 669 – Strategic Leadership

Major – Media Management  (18 credits)

Media Management Concentration Courses consists of 6 courses.*

  • MM 647 Video Game Industry
  • MM 650 Planning, Producing and Marketing a Media Venture-I
  • MM 651 Planning, Producing and Marketing a Media Venture-II PRE-REQUISITE MM 650
  • MM 642 The Film and Television Industry
  • MM 643 The Publishing Industry
  • MM 644 The Music Industry
  • BU 668 Business Internship—ELECTIVE—With Director approval, this course can be used to supplant one of the other Tier II classes (specifically: MM 647, MM 642, MM 643 and MM 644) except MM 650 and MM 651
 

Course Descriptions

Core Curriculum

BU 614 Statistical Analysis of Global Economic and Financial Data. Three Credits. This course focuses on the practical application of statistical methods designed to address business and economic issues. Students will learn techniques for forecasting the aggregate economy and general industry trends, such as consumer demand. Topics include: presentation of data, defining variables, descriptive statistics, probability distributions, hypothesis testing, analysis of variance, and correlation-regression analysis. Special attention is directed at the use of multiple regressions to build models helpful in understanding various business and economic issues.

BU 617 Economics for Managers. Three credits. This course provides the economic analysis and applications necessary for managerial decision making. Topics include: demand, supply and elasticity, estimating demand functions, the fundamentals of macroeconomics and forecasting, the analysis of production, cost and technology, and market structure and strategic planning. Relies heavily on case analysis. Offered fall/spring semesters.

AC 619 Financial and Managerial Accounting. Three credits. Covers basic accounting theory and practice with special emphasis on the concepts of understanding income determination, cash flow, and the managerial uses of accounting information. Topics include: transaction analysis, revenue and expense recognition, accounting for merchandising and manufacturing and cost operations, depreciation, inventories, statement preparation and analysis, stockholders’ equity transactions, fund statement, capital budgeting, and special analysis for management. This course is a pre-requisite to FI 620. Offered fall/spring semesters.

BU 625 Communicating Leadership. Three credits. .  Designed to prepare business leaders for the communication challenges both within and outside the workplace in a team setting.  The course works with students to improve oral presentation skills, written skills and graphic skills regardless of current skill levels.  The course will culminate with the 2-day LEAP program described below and includes a certificate of completion.

 

The Leadership Excellence in Action Program (LEAP) is a comprehensive leadership and team building program for business leaders.  It covers personal leadership, team leadership, and organizational leadership.  Students learn how to build effective relationships, communicate effectively, solve problems and lead projects.  The culmination exercise is a full day on Leadership Development where they solve leadership problems outdoors in a time constrained environment.  The Leadership Development exercise is the practical application phase of LEAP.  Offered fall semester and includes a mandatory 2 day workshop as part of the course hours. Offered fall semester

BU 625 Lab. Zero credits. Must be taken concurrently with BU 625. Includes an ALL-DAY workshop. Offered fall and spring semesters

BU 627 Employment Law and Global Business Ethics.  Three credits.   Global Business Ethics topic include: migration, privatization of natural resources including water, alternative energy, global warming, free trade agreements and sweatshops.  Employment Law topics include: race, sex, ethnicity, disability, religious and age discrimination and harassment, drug testing, background checks, workplace violence, minimum wage, collective bargaining and privacy.  A research paper is required dealing with a current issue.  This area of investigation is proposed in writing and must be approved in writing.  Students display research skills through the written report outlining the nature and significance of the project chosen and the resulting conclusions.  Offered fall and spring semesters.

BU 629 Competitive Business Analytics. Three credits. The purpose of this course is to provide students with the most up-to-date Microsoft Excel skills used in our contemporary hyper-connected, worldwide workplace. Students will learn how to use the MS Excel program to analyze data, to use those analyses to aid in making real world decisions and to use this program as a presentation tool. The content and skills offered in this course will give students a proficiency far superior to that of most users, thus making them more attractive in the global job market. Offered fall/spring semesters

BU 652 Strategic Management. Three credits. Examines the development and implementation of long-term plans designed to give the organization a competitive advantage.  Investigates how industry structure and dynamics impact strategy development and looks at how core competencies are developed.  Relies heavily on the use of cases and computer simulation.  Offered fall and spring semesters.

BU 669 Strategic Leadership. Three Credits.  Students run a $100 million electronic sensor company over an 8-year period in a complex business simulation. Each Capstone company operates in five markets, Low, Traditional, High, Size and Performance. Each simulated year students will be required to make decisions in Research and Development, Finance, Human Resources, Production, Marketing and all aspects of Management.  Labor Negotiations, TQM and Advanced Marketing modules may be added at the discretion of the professor. The simulation is conducted as a zero-sum exercise which acts as a challenging culmination of knowledge gained throughout the MBA program. Offered fall and spring semesters.

 

 

Finance

AC 619 Financial and Managerial Accounting and FI 620 Managerial Finance are pre-requisites for all finance courses.

FI 605 Investments/Portfolio Management.  Three credits.  This course offers a foundation for exploring the development and techniques of modern investments and portfolio theory.  This course provides students with a strong perception surrounding the key concepts in investments and portfolio theory so they are able to apply such principles outside of class to real-life situations much like that of the portfolio manager.  By the end of the course the student should be able to understand the importance of risk and return, valuation of corporate securities and derivative instruments, diversification, efficient markets, portfolio performance evaluation measurements and investment strategies.  Offered fall and spring semesters.

 FI 606 Financial/Investment Risk Modeling.  Three Credits.  Financial risk modeling from an economic and financial perspective bridges the gap between theory and practice by constructing a financial model from scratch and providing a nuts-and-bolts guide to solving common financial models using Excel.  All financial models will be discussed in terms of how the models can be used and interpreted to address the economy.  This course takes a variety of investment topics in the construction of Portfolio Models (i.e., efficient portfolio management and short sales, Variance-Covariance matrices, estimating betas and security market line, value at risk, option-pricing models, bond and term structure of interest rates) and an introduction to Visual Basic for Applications (VBA) functions and applications.  Offered spring semester.

 FI 607 International Corporate Finance. Three credits. Examines financial issues faced by Multinational Corporation. Analyzes the risks and opportunities associated with operations in differing political, economic, and cultural systems. Topics include: balance of payments, foreign exchange rate determination, foreign exchange risk and exposure, international capital budgeting, and political risk. Offered spring semester.

 FI 620 Managerial Finance. Three credits. The study of financial techniques designed to maximize the value of the corporation. Topics include: capital budgeting and discounted cash flow techniques, leasing, cost of capital, equity and bond financing, working capital management, financial statement analysis, and capital structure. Prerequisite: BU 619 Financial and Managerial Accounting. Offered spring semester.

 FI 641 Financial Statement Analysis.  Three credits.  Discusses analytical tools necessary to evaluate the financial condition of the firm and to assess its future outlook.  Topics include: trend analysis, common-size analysis, ratio analysis, pro forma statements, flow of funds, and return on investment, statistical projections, and forecasts.  Offered fall semester.

 

 

Management

MG 602 International Management. Three credits. The strategic plans and decision making that managers of international businesses must formulate to operate a business in the international environment. Particular emphasis is placed on the effects culture has on organizational and managerial behavior. Offered fall semester.

 MG 618 Total Quality Management. Three credits. This course examines the underlying principles of the quality initiative and a number of emerging strategies for leadership and organizational change. It includes critical areas that must be addressed if the TQM processes are to take root in any organization: relationship skills, communication skills, motivational management, and personal performance. Emphasis is placed on making the organization more customer-focused in its behavior. Offered spring semester.

 MG 621 Management Decision Making & Negotiation. Three credits. Analysis and practice of management and interpersonal dealings utilized in the business environment. The course will explore writing techniques associated with business correspondence and reports required by managers and business professionals. Emphasis will also be placed on current management issues in organizations such as change, conflict resolution, negotiation, reengineering, customer dealings, crisis management, technology, and globalization.  Offered spring semester.

 MG 622 Human Resources and Organizational Behavior.  Three credits.  Applications of behavioral science and human resource concepts to organizational administration, including individual and group behavior in organizations.  Specific topics include: perception, individual differences, motivation, leadership, power, conflict, and organizational culture, recruitment, selection, training and development, and compensation.  Offered fall and spring semesters.

MG 651 Management Theory and Evaluation. Three credits.  Discussion and evaluation of the thinking of management theorists and practitioners in major areas of management.  Assigned readings will come from periodicals and books as well as from research reports.  Offered spring semester.

Marketing

MK 646 Marketing Management is a pre-requisite for all Marketing courses.

MK 603 International Marketing. Three credits. This course addresses the task of identifying and evaluating foreign markets, selecting appropriate market strategies, and effectively coping with uncertainties created by such elements as the structure of competition, political forces, and the cultural differences found in foreign countries. It examines multinational issues and the problems faced when selecting the product, price, promotional approach, and the appropriate channels of distribution in overseas markets. Offered spring semester.

 MK 604 Advertising/ Sales and Promotional Management.  Three credits.  This course covers the role of promotion, especially advertising, in the organization’s marketing plan.  It will examine topics such as the advertising agency and the client, the design and development of the promotional mix: including media development, sales promotion, public relations, sales force and Internet and social media within a firm’s creative strategy.  Other topics include personal selling, budgeting and selection and training of the sales people that execute the marketing plan.  Prerequisite: MK 646, Marketing Management.  Offered fall and spring semesters.

 MK 641 Applied Marketing Research.  Three credits.  A study of marketing research techniques, their application to marketing problems, and analysis of current marketing research projects, as well as study of marketing research as a tool of management are considered.  Prerequisite: BU 614 Statistical Analysis of Global Economic and Financial Data.  Offered spring semester.

 MK 643 Consumer Behavior. Three credits. Motivations, attitudes, and other influences on the behavior of consumers are studied in relation to marketing strategies. Private assistance as well as legislation for consumer protection is considered. Offered fall semester.

MK 646 Marketing Management.  Three credits.  A detailed analysis of the marketing process in organizations. The integration of elements of the marketing mix is studied in depth (product development, pricing, promotion, and distribution) and the application of specific marketing techniques (product positioning, segmentation, product line strategy) is examined. Offered fall semester.

 

Media Management

MM 642 Film and Television.  Three credits.  A comprehensive and critical survey of the film and television industries both as a developing art form and as a medium of mass communication.  It will also include, but not be limited to: industry structure; managing creative talent; optioning, acquiring, developing and producing content; distribution, licensing and exploitation of content; international production and distribution. Offered spring semester.

MM 643 The Publishing Industry. Three credits.  A comprehensive and critical survey and overview of the publishing industry to include:  industry structure; print and digital publishing; books, magazines, websites, blogs, video game development and publishing; production and marketing; branding; legal issues specific to the industry.  The responsibilities of, and relationships among:  writers, editors, literary agents, and publishing houses, are explored.  Offered fall semester.

MM 644 The Music Industry. Three credits.  A comprehensive and critical survey of the music industry to include: recording and publishing, distribution, artist management, labels, concert management, new media and technology platforms and formats; rights management, legal issues specific to the industry.  The social, cultural, economic and political influences and the stylistic differences will be explored.  Offered fall semester.

MM 647 Video Game Industry.  Three credits An exploration of the business fundamentals of the video game industry.  The focus of the course will be on the industry structure, the creation, production and distribution of games, and the changing dynamics of this $60 billion a year industry, from physical to digital and from a coterie of ‘gamers’ to mass appeal.  The growing symbiosis between the gaming business and the film industry will also be explored. Case studies will be used, and students will meet game developers and industry experts.  Offered fall semester.

Capstone Experience:  MM 650 and MM 651. The capstone experience consists of two courses, MM 650 and MM 651.  A student would undertake to plan, produce and market a media venture during his/her matriculation in the program.  Examples of such ventures could include establishing a media company, developing a radio show, producing a musical recording, producing a short film, creating a website, developing a new app, creating a magazine, etc.  (These are all examples of actual ventures undertaken by graduate students in a similar program).  The first course addresses the development/framing of a media proposal, while the second course addresses the implementation of the project.  When possible, it is expected the same instructor will teach MM 650 and MM 651 so that each student would have one faculty member to shepherd the project.

MM 650 Planning, Producing and Marketing a Media Venture-I. Three credits. In this course, students will be expected to apply principles of entrepreneurship, venture creation and development, by planning a business venture that relates to their interests and field of study within the media sector.  Upon completion of this course, the students are expected to: a) understand the essential components of a comprehensive business plan; b) research and evaluate internal or external opportunities utilizing forecasts and projections of the project; and c) draft the essential marketing, financial, legal, organizational and administrative components of the business plan.  Can only be taken after the first semester of study. Offered fall semester.

MM 651 Planning, Producing and Marketing a Media Venture-II. Three credits.  In this course, students will be expected to: a) analyze strategic marketing concepts and management systems required to support the effective marketing of their media venture and incorporate this material into a comprehensive marketing/distribution plan for their respective media venture product or service; b) assess the extent to which they were successful with their respective media venture goals, amend their business plans where and if necessary, and draft recommendations for the further development and growth of their specific media related endeavor or enterprise; c) design and implement a marketing/distribution plan for their media product or service, evaluate the success or failure of their strategies and goals, then revise and augment their business plans for future development and growth; and, d) have one-on-one interaction with the instructor of the course to either launch the venture or at minimum have all the components in place to launch the venture when resources/funding become available.  If the alternative is elected, the venture will need to be “pitched” and approved.  The students will also be expected to create and submit a portfolio—document all facets of this venture, reflect upon the creation and viability of the venture within the industry, as well as keep a written log of hours spent and type of tasks undertaken.  Prerequisite: MM 650.  Offered spring semester.

General Electives

BU 693 Independent Study. One to Three credits. This course provides a student with the opportunity to work independently, under the direction of a faculty member, on a topic not included in the regular offerings. Prerequisite: permission of department chair and an advisor.


 

Michael Mahoney

Assistant Professor, Business, Nicolais School

michael.mahoney@wagner.edu Campus Hall 219 Director of Traditional MBA Program M.S., CPA, Accounting