Traditional MBA Program

We develop competitive managerial leaders and decision makers.

The Traditional MBA program is an evening and weekend program. You may choose one or two majors: Finance, Health Care Administration, Management, Marketing, and Media Management.

The Traditional MBA program develops competitive managerial leaders and decision makers in the private and public sectors. You will gain a liberal arts background and a comprehensive business education, study theory and its application, and gain a flexible managerial perspective.

By graduation, you will gain the knowledge and the tools to demonstrate the following:

  • A comprehensive knowledge of, and a global perspective on, key business concepts and skills overall and in your major.
  • Strong quantitative skills to analyze and describe major business issues.
  • Ability to conduct empirical research and report the results effectively and professionally.

Program Structure

Prerequisites

All incoming students must demonstrate proficiency in computers, mathematics, accounting, and statistics. All pre-admission requirements must be completed by the end of the first semester of the MBA program.

Computer Proficiency

Computer proficiency can be demonstrated in one of two ways:

  • Satisfactory grade (B or better) in a word processing and spreadsheet processing college course(s) within the last four years.
  • Completion of a graduate level, non-credit, computer workshops BU 602 and BU 603 (word processing and spreadsheet). The cost of each workshop is one credit equivalent. Offered fall semester.

Mathematics Proficiency

Proficiency in mathematics can be demonstrated in one of two ways:

  • Satisfactory grade (B or better) in a basic algebra and pre-calculus college course within the last four years.
  • Completion of non-credit BU 604 Math Workshop. A review of relevant mathematical concepts that will prepare students for more advanced work in finance and statistics. Topics include: basic algebra, mathematics of finance, and probability theory. The cost of the workshop is one credit equivalent. Offered fall semester.

Statistics Proficiency

Proficiency in statistics can be demonstrated by grade (C or better) in a statistics college course within the last four years*.

Accounting Proficiency

Proficiency in accounting can be demonstrated by grade (C or better) in an accounting college course within the last four years*.

* These courses must be taken before the associated graduate course.

Workshops to Fulfill Pre-Admission Requirements.

BU 602 Computer Workshop 1 (Online): An Introduction to Word Processing. non-credit. An introduction to DOS commands, windows applications, and the use of a basic word processing package. Offered fall/spring/summer semesters.**

BU 603 Computer Workshop 2 (Online): An Introduction to Spreadsheet Processing. non-credit. An introduction to a basic spreadsheet processing package that will prepare students for doing analyses in accounting and finance. Offered fall/spring/summer semesters.**

BU 604 Math Workshop (Online): Non-credit. A review of relevant mathematical concepts that will prepare students for more advanced work in finance and statistics. Topics include: basic algebra, mathematics of finance, and probability theory. Offered fall/spring/summer semesters.**

**Workshops must be completed during first semester.

Finance

A minimum of 45 credits is required, as follows:

TIER I:  Initial Tier

Core Curriculum (15 credits)*

  • BU 613 Statistics for Managers* Pre-requisite for BU 660
  • BU 617 Economics for Managers
  • BU 619 Financial and Managerial Accounting * Pre-requisite for BU 620
  • BU 629 Excel for the Competitive Business Environment
  • BU 660 Business and Economics Forecasting for Managers—not offered in M.S. program

Mandatory Courses, (6 credits) are not part of any Tier, may be taken at any time within the matriculation, do not have pre-requisites and are not pre-requisites for any other course.

BU 625 Communicating Leadership—may be taken at any time during matriculation—offered only in the Fall and requires a 2 day workshop as part of the course curriculum. Not offered in M.S. program ($100 lab fee)

MG 619 Law and the Manager (not required for Media majors who will take MM 633)—may be taken at any time during matriculation.

Tier II: Finance Major (15 Credits)

BU 619 Pre-requisite for BU 620
BU 620 Managerial Finance is a pre-requisite for all finance courses.

  • BU 620 Managerial Finance – REQUIRED.
  • FI 632 Investment Analysis – REQUIRED.

Choose three of the following courses:

  • BU 668 MBA Internship
  • FI 637 Securities Laws and Regulations
  • FI 638 Portfolio Theory and Management
  • FI 640 Money and Capital Markets
  • FI 641 Financial Statement Analyses
  • FI/IB 605 Seminar in International Business
  • FI/IB 607 International Corporate Finance

Tier III: Capstone (9 Credits)

Final tier courses may only be taken after completion of all (Tier 1) core curriculum courses (with the exception of BU 625 and MG 619 which may be taken at any time during matriculation in the M.B.A. program) and two (Tier 2) major courses. Final tier courses are as follows:
BU 652 Strategic Management
BU 662 Managing Organizational Change
BU 669 Strategic Leadership (should be taken in the last semester of study)

Additional Requirements

  • International requirement (3 credits)— at least one international course must be taken by each students sometime during his/her studies.
Health Care Administration

A minimum of 45 credits is required, as follows:

TIER I:  Initial Tier

Core Curriculum (15 credits)*

  • BU 613 Statistics for Managers* Pre-requisite for BU 660
  • BU 617 Economics for Managers
  • BU 619 Financial and Managerial Accounting * Pre-requisite for BU 620
  • BU 629 Excel for the Competitive Business Environment
  • BU 660 Business and Economics Forecasting for Managers—not offered in M.S. program

Mandatory Courses, (6 credits) are not part of any Tier, may be taken at any time within the matriculation, do not have pre-requisites and are not pre-requisites for any other course.

BU 625 Communicating Leadership—may be taken at any time during matriculation—offered only in the Fall and requires a 2 day workshop as part of the course curriculum. Not offered in M.S. program ($100 lab fee)

MG 619 Law and the Manager (not required for Media majors who will take MM 633)—may be taken at any time during matriculation.

Tier II: Health Care Administration Major (15 credits)

  • Health care majors are exempt from  the International requirement
  • HC 620 Fiscal Management of Health Care Organizations – REQUIRED
  • HC  633 Health Care Organization and Administration – REQUIRED
  • HC  637 Public Policy Analysis of Health Care – REQUIRED

Choose two of the following four courses:

  • BU 621 Business Ethics
  • BU 668 MBA Internship
  • MG 611 Human Resource Management
  • MG 648 Non-Profit Management

Tier III: Capstone (9 Credits)

Final tier courses may only be taken after completion of all (Tier 1) core curriculum courses (with the exception of BU 625 and MG 619 which may be taken at any time during matriculation in the M.B.A. program) and two (Tier 2) major courses. Final tier courses are as follows:
BU 652 Strategic Management
BU 662 Managing Organizational Change
BU 669 Strategic Leadership (should be taken in the last semester of study)

Management

A minimum of 45 credits is required, as follows:

TIER I:  Initial Tier

Core Curriculum (15 credits)*

  • BU 613 Statistics for Managers* Pre-requisite for BU 660
  • BU 617 Economics for Managers
  • BU 619 Financial and Managerial Accounting * Pre-requisite for BU 620
  • BU 629 Excel for the Competitive Business Environment
  • BU 660 Business and Economics Forecasting for Managers—not offered in M.S. program

Mandatory Courses, (6 credits) are not part of any Tier, may be taken at any time within the matriculation, do not have pre-requisites and are not pre-requisites for any other course.

BU 625 Communicating Leadership—may be taken at any time during matriculation—offered only in the Fall and requires a 2 day workshop as part of the course curriculum. Not offered in M.S. program ($100 lab fee)

MG 619 Law and the Manager (not required for Media majors who will take MM 633)—may be taken at any time during matriculation.

Tier II: Management Major (15 credits)

Choose five of the following courses:

  • BU 610 Management Decision Making & Negotiation – REQUIRED
  • BU 623 Emotional Intelligence & Leadership
  • BU 621 Business Ethics
  • BU 668 MBA Internship
  • IB 605 Seminar in International Business
  • MG 614 Organizational Behavior – REQUIRED
  • MG 611 Human Resource Management
  • MG 613 Entrepreneurship
  • MG 618 Total Quality Management
  • MG 620 Management of Technology
  • MG 648 Non Profit Management
  • MG/IB 602 International Management

Tier III: Capstone (9 Credits)

Final tier courses may only be taken after completion of all (Tier 1) core curriculum courses (with the exception of BU 625 and MG 619 which may be taken at any time during matriculation in the M.B.A. program) and two (Tier 2) major courses. Final tier courses are as follows:
BU 652 Strategic Management
BU 662 Managing Organizational Change
BU 669 Strategic Leadership (should be taken in the last semester of study)

Additional Requirements

  • International requirement (3 credits)— at least one international course must be taken by each students sometime during his/her studies.
Marketing

A minimum of 45 credits is required, as follows:

TIER I:  Initial Tier

Core Curriculum (15 credits)*

  • BU 613 Statistics for Managers* Pre-requisite for BU 660
  • BU 617 Economics for Managers
  • BU 619 Financial and Managerial Accounting * Pre-requisite for BU 620
  • BU 629 Excel for the Competitive Business Environment
  • BU 660 Business and Economics Forecasting for Managers—not offered in M.S. program

Mandatory Courses, (6 credits) are not part of any Tier, may be taken at any time within the matriculation, do not have pre-requisites and are not pre-requisites for any other course.

BU 625 Communicating Leadership—may be taken at any time during matriculation—offered only in the Fall and requires a 2 day workshop as part of the course curriculum. Not offered in M.S. program ($100 lab fee)

MG 619 Law and the Manager (not required for Media majors who will take MM 633)—may be taken at any time during matriculation.

Tier II: Marketing Major (15 Credits)

  • MK 646 Marketing Management (prerequisite for all marketing courses)

Choose five of the following courses:

  • BU 621 Business Ethics
  • BU 668 MBA Internship
  • IB 605 Seminar in International Business
  • MK 624 Digital Marketing
  • MK 641 Applied Marketing Research
  • MK 646 Marketing Management – REQUIRED.
  • MK 642 Sales Management
  • MK 643 Consumer Behavior
  • MK 644 Promotional Management
  • MK/IB 603 International Marketing

Tier III: Capstone (9 Credits)

Final tier courses may only be taken after completion of all (Tier 1) core curriculum courses (with the exception of BU 625 and MG 619 which may be taken at any time during matriculation in the M.B.A. program) and two (Tier 2) major courses. Final tier courses are as follows:
BU 652 Strategic Management
BU 662 Managing Organizational Change
BU 669 Strategic Leadership (should be taken in the last semester of study)

Additional Requirements

  • International requirement (3 credits)— at least one international course must be taken by each students sometime during his/her studies.
Media Management

A minimum of 48 credits is required, as follows:

TIER I:  Initial Tier

Core Curriculum (15 credits)*

  • BU 613 Statistics for Managers* Pre-requisite for BU 660
  • BU 617 Economics for Managers
  • BU 619 Financial and Managerial Accounting * Pre-requisite for BU 620
  • BU 629 Excel for the Competitive Business Environment
  • BU 660 Business and Economics Forecasting for Managers—not offered in M.S. program

Mandatory Courses, (6 credits) are not part of any Tier, may be taken at any time within the matriculation, do not have pre-requisites and are not pre-requisites for any other course.

BU 625 Communicating Leadership—may be taken at any time during matriculation—offered only in the Fall and requires a 2 day workshop as part of the course curriculum. Not offered in M.S. program ($100 lab fee)

MG 619 Law and the Manager (not required for Media majors who will take MM 633)—may be taken at any time during matriculation.

Tier II: Media Management Major (18 credits)

Media Management Concentration Courses consists of 4 required courses and 2 to be chosen from media electives.
Media Required Courses:
MM 633 Media Law—this class replaces MG 619 in the Tier I Core Classes

Four required courses:

  • MM 647 Video Game Industry
  • MM 650 Planning, Producing and Marketing a Media Venture-I
  • MM 651 Planning, Producing and Marketing a Media
  • Venture-II PRE-REQUISITE MM 650

Media Elective Courses:  Choose two of the following courses:

  • MM 642 The Film and Television Industry
  • MM 643 The Publishing Industry
  • MM 644 The Music Industry
  • BU 668 Business Internship—ELECTIVE
  • BU 691 Special Topics

Tier III: Capstone (9 credits)

Final tier courses may only be taken after completion of all (Tier 1) core curriculum courses (with the exception of BU 625 and MG 619 which may be taken at any time during matriculation in the M.B.A. program) and two (Tier 2) major courses. Final tier courses are as follows:
BU 652 Strategic Management
BU 662 Managing Organizational Change
BU 669 Strategic Leadership (should be taken in the last semester of study)

Additional Requirement

  • BU 668 can be used as an elective to supplant one of the other MM Elective with approval of Director and Chair

 

Course Descriptions

Tier I — Core Curriculum

BU 613 Statistics for Managers. Three credits. This course focuses on the practical application of statistical techniques to specific management problems. Topics include: presentation of data, defining variables, descriptive statistics, and measures of central tendency, probability distributions, hypothesis testing, analysis of variance, chi-square testing, and correlation-regression analysis. A statistical software package is used as a tool in analyzing data and making business-related decisions.  Offered fall/spring semesters.

BU 617 Economics for Managers. Three credits. This course provides the economic analysis and applications necessary for managerial decision making. Topics include: demand, supply and elasticity, estimating demand functions, the fundamentals of macroeconomics and forecasting, the analysis of production, cost and technology, and market structure and strategic planning. Relies heavily on case analysis. Offered fall/spring semesters.

BU 619 Financial and Managerial Accounting. Three credits. Covers basic accounting theory and practice with special emphasis on the concepts of understanding income determination, cash flow, and the managerial uses of accounting information. Topics include: transaction analysis, revenue and expense recognition, accounting for merchandising and manufacturing and cost operations, depreciation, inventories, statement preparation and analysis, stockholders’ equity transactions, fund statement, capital budgeting, and special analysis for management. This course is a pre-requisite to BU 620. Offered fall/spring semesters.

Mandatory Courses which are not part of any tier and may be taken at any time during matriculation.  There are no pre-requisites for these classes nor are they pre-requisites for any other class.

MG 619 Law and the Manager. Three credits. This course deals with important employment issues a manager faces including: discrimination in hiring, sexual harassment, comparable worth, occupational safety and health, affirmative action, wrongful discharge, workman’s compensation, and labor disputes. Selective environmental issues will also be discussed.  Offered fall/spring semesters.

BU 625 Communicating Leadership. Three credits. Designed to prepare business leaders for the communication challenges both within and outside the workplace in a team setting.  The course works with students to improve oral presentation skills, written skills and graphic skills regardless of current skill levels.  The course will culminate with the 2-day LEAP program described below and includes a certificate of completion. ($100 lab fee)

The Leadership Excellence in Action Program (LEAP) is a comprehensive leadership and team building program for business leaders.  It covers personal leadership, team leadership, and organizational leadership.  Students learn how to build effective relationships, communicate effectively, solve problems and lead projects.  The culmination exercise is a full day on Leadership Development where they solve leadership problems outdoors in a time constrained environment.  The Leadership Development exercise is the practical application phase of LEAP.  Offered Fall semester and includes a mandatory 2 day workshop as part of the course hours. Offered fall semester

BU 629 Excel for the Competitive Business Environment. Three credits. The purpose of this course is to provide students with the most up-to-date Microsoft Excel skills used in our contemporary hyper-connected, worldwide workplace. Students will learn how to use the MS Excel program to analyze data, to use those analyses to aid in making real world decisions and to use this program as a presentation tool. The content and skills offered in this course will give students a proficiency far superior to that of most users, thus making them more attractive in the global job market. Offered fall/spring semesters

BU 660 Business and Economics Forecasting for Managers. Three credits. Presents techniques for forecasting the aggregate economy, including interest rates and inflation, and general industry trends, such as consumer demand. Special attention is directed at the use of multiple regressions to build models helpful in understanding various business and economic issues. Pre-requisite: BU 613 Statistics for Managers. Offered fall/spring semesters.

MM 633 Media Law, Ethics & Contract Negotiation and Drafting. Only open to Media Management Majors. Three credits.  An overview and analysis of media and entertainment law: talent and intellectual property contracts, copyright, privacy rights, censorship, new media and technology law; broadcast regulation; contract drafting and negotiation through class exercises and case studies.  An understanding of important ethical issues in media will be explored utilizing case studies.  Offered fall semester.

Tier II — Finance

BU 619 Financial and Managerial Accounting and
BU 620 Managerial Finance are pre-requisites for all finance courses.

FI 632 Investment Analysis must be taken by all finance majors.

BU 620 Managerial Finance. Three credits. The study of financial techniques designed to maximize the value of the corporation. Topics include: capital budgeting and discounted cash flow techniques, leasing, cost of capital, equity and bond financing, working capital management, financial statement analysis, and capital structure. Prerequisite: BU 619 Financial and Managerial Accounting. Offered spring semester.

FI 632 Investment Analysis. Three credits. Provides a foundation in understanding investments. Considers aspects of accounting, strategic management, and economics as they relate to modern investment analysis. Topics include: the security markets, types and characteristics of investment alternatives, evaluating risk, and the valuation of corporate securities. Offered fall semester.

FI 637 Securities Laws and Regulations. Three credits. Studies the legal restraints in investment management. Topics include: the Securities Act, the Securities Exchange Act, the Investment Company Act, and regulation of brokers, dealers and other aspects of governmental intervention in portfolio management. Offered fall semester.

FI 638 Portfolio Theory and Management. Three credits. Explores the development of modern portfolio theory and techniques of modern portfolio management. Topics include: quantitative concepts, capital asset pricing model, performance measurement, efficient market hypothesis, use of derivative instruments, and ethical considerations. Offered spring semester.

FI 640 Money and Capital Markets. Three credits. Examines the flow of funds in the short-term and long-term financial markets. Discusses sources and uses of funds, the role of the Federal Reserve and the U.S. Treasury, and an analysis of current developments. Offered spring semester.

FI 641 Financial Statement Analysis.  Three credits.  Discusses analytical tools necessary to evaluate the financial condition of the firm and to assess its future outlook.  Topics include: trend analysis, common-size analysis, ratio analysis, pro forma statements, flow of funds, and return on investment, statistical projections, and forecasts.  Offered fall semester.

IB 607 International Corporate Finance. Three credits. Examines financial issues faced by Multinational Corporation. Analyzes the risks and opportunities associated with operations in differing political, economic, and cultural systems. Topics include: balance of payments, foreign exchange rate determination, foreign exchange risk and exposure, international capital budgeting, and political risk. Offered spring semester.

Tier II — Health Care Administration

Following 3 courses must be taken by all Health Care majors:

HC 620 Fiscal Management of Health Care Organizations

HC 633 Health Care Organization and Administration and

HC 637 Public Policy Analysis of Health Care

Health care majors are exempt from taking any International courses.

HC 620 Fiscal Management of Health Care Organizations. Three credits. This is the second course that prepares managers and executives to assume a proactive role in the fiscal management of health care organizations. The planning, control, and management of an organization’s financial resources are examined. Key issues in applied economics, in the determination of health care costs and rates, and in the operating budgets are analyzed.  Short and long-term financial planning, marketing, and forecasting are studied as they impact on future directions. Offered fall semester.

HC 633 Health Care Organization and Administration. Three credits. Organizational and administration theories and systems are analyzed. Issues and trends related to administering various health care agencies are examined. Offered spring semester.

HC 637 Public Policy Analysis of Health Care. Three credits. This course is designed to critically examine the infrastructure contributing to the formulation of public policy and its impact on health care. Current government regulations, legislation, political influences, grant-funding resources, and policy-making strategies are analyzed as they affect the future of health care delivery. Prerequisite:  HC 633. Offered fall semester.

MG 611 Human Resource Management. Three credits. This course is concerned with human resources as well as personnel policies and techniques. Emphasis is placed upon the expanded role of the human resource management department in organizations and the knowledge of personnel issues required by managers outside the personnel field. Offered fall semester.

MG 648 Non Profit Management. Three credits. An examination of management strategy in nonprofit and public organizations and how it differs from private sector management strategy. Offered fall semester.

Tier II — Management

BU 610 Management Decision Making & Negotiation is required for all Management majors.

MG 614 Organizational Behavior is required for all Management majors.

BU 610 Management Decision Making & Negotiation. Three credits. Analysis and practice of management and interpersonal dealings utilized in the business environment. The course will explore writing techniques associated with business correspondence and reports required by managers and business professionals. Emphasis will also be placed on current management issues in organizations such as change, conflict resolution, negotiation, reengineering, customer dealings, crisis management, technology, and globalization.  Offered spring semester.

BU 623 Emotional Intelligence & Leadership. Three credits. To manage today’s complex organizations, effective leaders require high emotional intelligence.  This course examines the capacity for recognizing our own feelings and those of others, for motivating ourselves, and for managing emotions well in ourselves and in our relationships.  Students will have the opportunity to measure their own emotional intelligence, and its various competencies, through the use of a validated instrument and, unlike IQ, learn how they can begin to increase their own emotional intelligence. Offered spring semester.

MG 611 Human Resource Management. Three credits. This course is concerned with human resources as well as personnel policies and techniques. Emphasis is placed upon the expanded role of the human resource management department in organizations and the knowledge of personnel issues required by managers outside the personnel field. Offered fall semester.

MG 613 Entrepreneurship. Three credits. Study of entrepreneurship with emphasis on personal characteristics, innovation, risk taking, and decision making as related to using land, labor, and capital for attaining organizational objectives. Offered spring semester.

MG 614 Organizational Behavior. Three credits. Applications of behavioral science concepts to organizational administration. A detailed study of individual and group behavior in organizations. Specific topics include: perception, individual differences, motivation, leadership, power, conflict, and organizational culture. Offered fall semester.

MG 618 Total Quality Management. Three credits. This course examines the underlying principles of the quality initiative and a number of emerging strategies for leadership and organizational change. It includes critical areas that must be addressed if the TQM processes are to take root in any organization: relationship skills, communication skills, motivational management, and personal performance. Emphasis is placed on making the organization more customer-focused in its behavior. Offered spring semester.

MG 620 Management of Technology. Three credits. This course examines the emerging role of the Chief Technology Officer in organizations and how technology is used to gain a competitive advantage. Issues related to management information systems are also studied, with an emphasis on how technology is used to integrate organizational activities. Offered spring semester.

MG 648 Non Profit Management. Three credits. An examination of management strategy in nonprofit and public organizations and how it differs from private sector management strategy. Offered fall semester.
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MG/IB 602 International Management. Three credits. The strategic plans and decision making that managers of international businesses must formulate to operate a business in the international environment. Particular emphasis is placed on the effects culture has on organizational and managerial behavior. Offered fall semester.

Tier II — Marketing

MK 646 Marketing Management is a pre-requisite for all Marketing courses.

MK 624 Digital Marketing. Three credits. The course takes an integrated approach to digital marketing through a combination of hands-on exercises, case discussions, and current industry research.  Students will learn skills regarding how to coordinate marketing activities across online and offline channels and between Desktop and Mobile audiences.  Offered as required.

MK 641 Applied Marketing Research. Three credits. A study of marketing research techniques, their application to marketing problems, and analysis of current marketing research projects, as well as study of marketing research as a tool of management are considered. Prerequisite: BU 613. Offered as required.

MK 642 Sales Management. Three credits. Topics such as the measurement of the sales manager’s job, methods of reducing marketing costs, types of sales organization, budgeting, and selection and training of salespeople are given careful attention. Offered spring semester.

MK 643 Consumer Behavior. Three credits. Motivations, attitudes, and other influences on the behavior of consumers are studied in relation to marketing strategies. Private assistance as well as legislation for consumer protection is considered. Offered fall semester.

MK 644 Promotional Management. Three credits. This course covers the role of promotion, especially advertising, in the organization’s marketing plan. It will examine topics such as the relationship of the advertising agency and client, marketing strategies, advertising programs, media development, budgeting, and creative strategy and development. Emphasis is placed on planning the actual development, evaluation, and presentation of broadcast, print, and radio advertisement. Offered fall semester.

MK 646 Marketing Management.  Three credits.  A detailed analysis of the marketing process in organizations. The integration of elements of the marketing mix is studied in depth (product development, pricing, promotion, and distribution) and the application of specific marketing techniques (product positioning, segmentation, product line strategy) is examined. Offered fall semester.

MK/IB 603 International Marketing. Three credits. This course addresses the task of identifying and evaluating foreign markets, selecting appropriate market strategies, and effectively coping with uncertainties created by such elements as the structure of competition, political forces, and the cultural differences found in foreign countries. It examines multinational issues and the problems faced when selecting the product, price, promotional approach, and the appropriate channels of distribution in overseas markets. Offered spring semester.

Tier II — Media Management

MM 642 Film and Television.  Three credits.  A comprehensive and critical survey of the film and television industries both as a developing art form and as a medium of mass communication.  It will also include, but not be limited to: industry structure; managing creative talent; optioning, acquiring, developing and producing content; distribution, licensing and exploitation of content; international production and distribution. Offered spring semester.

MM 643 The Publishing Industry. Three credits.  A comprehensive and critical survey and overview of the publishing industry to include:  industry structure; print and digital publishing; books, magazines, websites, blogs, video game development and publishing; production and marketing; branding; legal issues specific to the industry.  The responsibilities of, and relationships among:  writers, editors, literary agents, and publishing houses, are explored.  Offered fall semester.

MM 644 The Music Industry. Three credits.  A comprehensive and critical survey of the music industry to include: recording and publishing, distribution, artist management, labels, concert management, new media and technology platforms and formats; rights management, legal issues specific to the industry.  The social, cultural, economic and political influences and the stylistic differences will be explored.  Offered fall semester.

MM 647 Video Game Industry.  Three credits An exploration of the business fundamentals of the video game industry.  The focus of the course will be on the industry structure, the creation, production and distribution of games, and the changing dynamics of this $60 billion a year industry, from physical to digital and from a coterie of ‘gamers’ to mass appeal.  The growing symbiosis between the gaming business and the film industry will also be explored. Case studies will be used, and students will meet game developers and industry experts.  Offered fall semester.

Capstone Experience:  MM 650 and MM 651
The capstone experience consists of two courses, MM 650 and MM 651.  A student would undertake to plan, produce and market a media venture during his/her matriculation in the program.  Examples of such ventures could include establishing a media company, developing a radio show, producing a musical recording, producing a short film, creating a website, developing a new app, creating a magazine, etc.  (These are all examples of actual ventures undertaken by graduate students in a similar program).  The first course addresses the development/framing of a media proposal, while the second course addresses the implementation of the project.  When possible, it is expected the same instructor will teach MM 650 and MM 651 so that each student would have one faculty member to shepherd the project.

MM 650 Planning, Producing and Marketing a Media Venture-I. Three credits. In this course, students will be expected to apply principles of entrepreneurship, venture creation and development, by planning a business venture that relates to their interests and field of study within the media sector.  Upon completion of this course, the students are expected to: a) understand the essential components of a comprehensive business plan; b) research and evaluate internal or external opportunities utilizing forecasts and projections of the project; and c) draft the essential marketing, financial, legal, organizational and administrative components of the business plan.  Can only be taken after the first semester of study.
Offered fall semester.

MM 651 Planning, Producing and Marketing a Media Venture-II. Three credits.  In this course, students will be expected to: a) analyze strategic marketing concepts and management systems required to support the effective marketing of their media venture and incorporate this material into a comprehensive marketing/distribution plan for their respective media venture product or service; b) assess the extent to which they were successful with their respective media venture goals, amend their business plans where and if necessary, and draft recommendations for the further development and growth of their specific media related endeavor or enterprise; c) design and implement a marketing/distribution plan for their media product or service, evaluate the success or failure of their strategies and goals, then revise and augment their business plans for future development and growth; and, d) have one-on-one interaction with the instructor of the course to either launch the venture or at minimum have all the components in place to launch the venture when resources/funding become available.  If the alternative is elected, the venture will need to be “pitched” and approved.  The students will also be expected to create and submit a portfolio—document all facets of this venture, reflect upon the creation and viability of the venture within the industry, as well as keep a written log of hours spent and type of tasks undertaken.  Prerequisite: MM 650.  Offered spring semester.

Final Tier Courses (9 credits)

Required Completion of All Core and at least two Tier two courses

Final three courses may only be taken after completion of all core curriculum courses and two Tier II courses.
BU 652 Strategic Management. Three credits. Examines the development and implementation of long-term plans designed to give the organization a competitive advantage. Investigates how industry structure and dynamics impact strategy development and looks at how core competencies are developed. Relies heavily on the use of cases and computer simulation. Offered fall and spring semesters.

BU 662 Managing Organizational Change. Three credits. In-depth analysis on how change is implemented in organizations and the impact it has on employees. Types of organizational change and methods used to implement change are examined. Relies heavily on cases and experiential exercises. Offered fall and spring semesters.

BU 669  Strategic Leadership. Three Credits.  Students run a $100 million electronic sensor company over an 8 year period in a complex business simulation. Each Capstone company operates in five markets, Low, Traditional, High, Size and Performance. Each simulated year students will be required to make decisions in Research and Development, Finance, Human Resources, Production, Marketing and all aspects of Management.  Labor Negotiations, TQM and Advanced Marketing modules may be added at the discretion of the professor. The simulation is conducted as a zero sum exercise which acts as a challenging culmination of knowledge gained throughout the MBA program. Offered fall and spring semesters.

Capstone Experience for Media Management majors

The capstone experience consists of two courses, MM 650 and MM 651. A student would undertake to plan, produce and market a media venture during his/her matriculation in the program. Examples of such ventures could include establishing a media company, developing a radio show, producing a musical recording, producing a short film, creating a website, developing a new app, creating a magazine, etc. (These are all examples of actual ventures undertaken by graduate students in a similar program). The first course addresses the development/framing of a media proposal, while the second course addresses the implementation of the project. When possible, it is expected the same Instructor will teach MM 650 and MM 651 so that each student would have one faculty member to shepherd the project.

MM 650 Planning, Producing and Marketing a Media Venture-I. Three credits. In this course, students will be expected to apply principles of entrepreneurship, venture creation and development, by planning a business venture that relates to their interests and field of study within the media sector. Upon completion of this course, the students are expected to: a) understand the essential components of a comprehensive business plan; b) research and evaluate internal or external opportunities utilizing forecasts and projections of the project; and c) draft the essential marketing, financial, legal, organizational and administrative components of the business plan. Can only be taken after the first semester of study. Offered fall semester.

MM 651 Planning, Producing and Marketing a Media Venture-II. Three credits. In this course, students will be expected to: a) analyze strategic marketing concepts and management systems required to support the effective marketing of their media venture and incorporate this material into a comprehensive marketing/distribution plan for their respective media venture product or service; b) assess the extent to which they were successful with their respective media venture goals, amend their business plans where and if necessary, and draft recommendations for the further development and growth of their specific media related endeavor or enterprise; c) design and implement a marketing/distribution plan for their media product or service, evaluate the success or failure of their strategies and goals, then revise and augment their business plans for future development and growth; and, d) have one-on-one interaction with the instructor of the course to either launch the venture or at minimum have all the components in place to launch the venture when resources/funding become available. If the alternative is elected, the venture will need to be “pitched” and approved. The students will also be expected to create and submit a portfolio—document all facets of this venture, reflect upon the creation and viability of the venture within the industry, as well as keep a written log of hours spent and type of tasks undertaken. Prerequisite: MM 650. Offered spring semester.

General Electives

BU 668 shall be an elective for all Media Management students with approval of Director and Chair and a Waiver/Substitution will be utilized

BU 668 MBA Internship (3 credits). Six week, full time Internship in which students will have a “learn by doing” work experience, supervised by faculty and professionals in the field, experiencing the inner workings of a firm and being involved in management decision making sessions.  Students will keep a log and have regular e-mail updates with their mentor. At the end of the Internship the host will fill out an evaluation form. Students will also be required to submit a paper delineating their experiences.

IB 531 Global Perspectives in Business (3 credits). An explanation of the dynamic global business environment and how corporations can effectively function on a global scale. The course will discuss various current global issues, look at cooperate examples, and visit firms on a field trip to another country to gain first-hand insight into the global business setting. Topics include globalization, cultural influences on consumer behavior, and European economic integration.

IS 550 Electronic Commerce (3 credits). Capstone course. This course is designed to provide students with a broad overview of the electronic commerce environment and key issues involved in its implementation. Students are going to learn how to build the front-end, middleware, and back-end components that drive electronic commerce. Prerequisites: Information Systems 522 or permission of instructor.


 

Michael Mahoney

Assistant Professor, Business Administration

718-390-3434 michael.mahoney@wagner.edu Campus Hall 219 Director of Traditional MBA Program