Marketing Major

Program Requirements

For all students, a minimum of 45 credits is required.
18 credits in the Core, 15 credits in the Management concentration, 9 credits in the Final Tier and an additional 3 credit elective.

Tier 1: Initial Tier
Core Curriculum (18 Credits= all 6 courses)

BU 613  Statistics for Managers (3 credits)
BU 617  Economics for Managers (3 credits)
BU 619  Finance and Managerial Accounting (3 credits)
BU 624 Managerial Communications (3 credits)
MK 660 Business and Economics Forecasting for Managers (3 credits)
MG 619  Law and the Manager (3 credits)

Tier 2: Major Tier
Marketing Major (15 Credits= 5 courses)

MK 646 Marketing Management (3 credits)*– REQUIRED (1)
MK 641 Applied Marketing Research (3 credits)
MK 642 Sales Management (3 credits)
MK 643 Consumer Behavior (3 credits)
MK 644 Promotional Management (3 credits)
MK 648 Nonprofit and Public Sector Marketing (3 credits)
MK/IB 603 International Marketing (3 credits)
BU 621 Business Ethics (3 credits)
IB 605 Seminar in International Business (3 credits)
IB 531 Global Perspectives in Business (3 credits)

Tier 3: Capstone Tier (2)
Core Curriculum (9 Credits= all 3 courses)

BU 652  Strategic Management (3 credits)
BU 662  Managing Organizational Change (3 credits)
BU 669  Strategic Leadership (3 credits)

Additional Requirements

Elective (3 Credits)* – REQUIRED
International Requirement* – REQUIRED (3)
        (At least one International course must be taken by each student sometime during his/her studies)

(1) MK 646 Marketing Management is a prerequisite for all marketing courses.
(2) Capstone Tier courses may only be taken after completion of all core curriculum courses.
(3) The International Requirement of 3 credits is included in the total 45 credits.

For descriptions of the courses listed above, click here.
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