Media Management

Acquire the industry skills and management expertise you need to get ahead in this competitive and global industry that includes film, television, music, video games, publishing, web, mobile, and more.

By integrating theory and practice, our program will provide graduates with a keen understanding of the dynamic linkage between the creative arts and the business of financing, producing, and distributing creative work. The MBA in Media Management will prepare students to manage media enterprises driven by ever-evolving technological developments and rapid globalization.

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Our program promotes students’ success by offering classes that integrate theory and practical experience. Class sizes are limited to 12–16 bright and highly motivated students, ensuring tailored attention to each student’s interests and needs.

In the program, students will:

  • Apply principles of entrepreneurship, venture creation, and development.
  • Learn directly from practitioners in the field of media ventures.
  • Plan, produce, and market their own new business venture in the media sector in the two-semester Media Venture course series.

The program also includes an elective opportunity allowing students to learn first-hand how the media industry operates internationally, through trips abroad to participate in seminars and workshops with media professionals from those countries.

Application

All prospective students must demonstrate prior exposure to media disciplines, such as through work, performances, proven avocation, or prior coursework. Criteria for admission include undergraduate GPA, work experience, GMAT score, letters of recommendation, and a personal statement. A personal interview is also required. To apply, visit our Admissions site.

Courses


Tier One Courses

Statistics for Managers

BU 613 Three credits.  This course focuses on the practical application of statistical techniques to specific management problems. Topics include: presentation of data, defining variables, descriptive statistics, measures of central tendency, probability distributions, hypothesis testing, analysis of variance, chi-square testing, and correlation-regression analysis. A statistical software package is used as a tool in analyzing data and making business-related decisions. Offered fall/spring semesters.

Media Economics

MM 631 Three credits.  A comprehensive overview and understanding of the economic structure of the film and media business; the economic policies and practices of media companies and the economic theories and principles that apply to the micro and macroeconomic aspects of the industry. Offered spring semester.

Media Accounting

MM 632 Three credits.  An overview of the financial, cost and managerial accounting functions specific to the film and media industries, including budgeting, management reporting, valuation and amortization of intellectual property rights, cost control and preparation of financial statements. Offered fall semester.

Media Law, Contract Negotiation and Drafting

MM 633 Three credits.  An overview and analysis of media and entertainment law: talent and intellectual property contracts, copyright, privacy rights, censorship, new media and technology law; broadcast regulation; contract drafting and negotiation through class exercises and case studies.  An understanding of important ethical issues in media will be explored utilizing case studies. Offered fall semester.

Managerial Communications

BU 624 Three credits.  Designed to prepare business leaders for the communication challenges of the workplace, this course works with students to improve their oral presentation skills, written skills, and graphic skills;  regardless of current skill level. The goal is for each student to complete the course highly competent in each of these areas. Offered fall/spring semesters.

Business and Economics Forecasting for Managers

BU 660 Three credits.  Presents techniques for forecasting the aggregate economy, including interest rates and inflation, and general industry trends, such as consumer demand. Special attention is directed at the use of multiple regression to build models helpful in understanding various business and economic issues. Prerequisites: BU 613 Statistics for Managers. Offered fall/spring semesters.

Tier Two Courses

*Media Management Concentration Courses consists of 4 required courses and 2 to be chosen from Media Electives.

Media Required Courses

History & Survey of Media Studies

MM 640 Three creditsIntroduces students to the study of historical and contemporary forms of mediated communication.  The course surveys the main topics in the field and introduces students to a variety of analytical perspectives.  Issues include the economics of media production; the impact of media on individual attitudes, values, and behaviors; the role of media professionals, and the impact of new media technologies.  Offered fall semester.

International Media Marketing and Distribution

MM 641 Three credits.  An overview of the domestic and international marketing of distribution and content; planning a marketing campaign, targeting audiences, use of new media technologies and platforms, branding, cross-marketing media content and formats, budgeting for marketing.  Offered spring semester.

Planning, Producing and Marketing a Media Venture-I

MM 650 Three creditsIn this course, students will be expected to apply principles of entrepreneurship, venture creation and development, by planning a business venture that relates to their interests and field of study within the media sector.  Upon completion of this course, the students are expected to: a) understand the essential components of a comprehensive business plan; b) research and evaluate internal or external opportunities utilizing forecasts and projections of the project; and c) draft the essential marketing, financial, legal, organizational and administrative components of the business plan.  Can only be taken after the first semester of study. Offered fall semester.

Planning, Producing and Marketing a Media Venture-II

MM 651 Three credits.  In this course, students will be expected to: a) analyze strategic marketing concepts and management systems required to support the effective marketing of their media venture and incorporate this material into a comprehensive marketing/distribution plan for their respective media venture product or service; b) assess the extent to which they were successful with their respective media venture goals, amend their business plans where and if necessary, and draft recommendations for the further development and growth of their specific media related endeavor or enterprise; c) design and implement a marketing/distribution plan for their media product or service, evaluate the success or failure of their strategies and goals, then revise and augment their business plans for future development and growth; and, d) have one-on-one interaction with the instructor of the course to either launch the venture or at minimum have all the components in place to launch the venture when resources/funding become available.  If the alternative is elected, the venture will need to be “pitched” and approved.  The students will also be expected to create and submit a portfolio—document all facets of this venture, reflect upon the creation and viability of the venture within the industry, as well as keep a written log of hours spent and type of tasks undertaken.  Prerequisite: MM 650Offered spring semester.

Media Elective Courses

The Film and Television Industry

MM 642 Three credits. A comprehensive and critical survey of the film and television industries both as a developing art form and as a medium of mass communication.  It will also include, but not limited to: industry structure; managing creative talent; optioning, acquiring, developing and producing content; distribution, licensing and exploitation of content; international production and distribution.  Offered spring semester.

The Publishing Industry

MM 643 Three credits.  A comprehensive and critical survey and overview of the publishing industry to include:  industry structure; print and digital publishing; books, magazines, websites, blogs, video game development and publishing; production and marketing; branding; legal issues specific to the industry.  The responsibilities of, and relationships among:  writers, editors, literary agents, and publishing houses, are explored.  Offered fall semester.

The Music Industry

MM 644Three credits.  A comprehensive and critical survey of the music industry to include: recording and publishing, distribution, artist management, labels, concert management, new media and technology platforms and formats; rights management, legal issues specific to the industry.  The social, cultural, economic and political influences and the stylistic differences will be explored.  Offered fall semester.

Special Topics

BU 691 Three credits. A course dealing with a topic of special concern developed in response to student and department interest.  Offered as required. Consult department chair.

Business Internship

BU 668 Three credits.

Tier Three Courses

Strategic Management

BU 652 Three credits. Examines the development and implementation of long-term plans designed to give the organization a competitive advantage. Investigates how industry structure and dynamics impact strategy development and looks at how core competencies are developed. Relies heavily on the use of cases and computer simulation.  Offered fall and spring semesters.

Managing Organizational Change

BU 662 Three credits. In-depth analysis on how change is implemented in organizations and the impact it has on employees. Types of organizational change and methods used to implement change are examined. Relies heavily on cases and experiential exercises.  Offered fall and spring semesters.

Strategic Leadership*

BU  669 Three Credits.  Students run a $100 million electronic sensor company over an 8 year period in a complex business simulation. Each Capstone company operates in five markets, Low, Traditional, High, Size and Performance. Each simulated year students will be required to make decisions in Research and Development, Finance, Human Resources, Production, Marketing and all aspects of Management.  Labor Negotiations, TQM and Advanced Marketing modules may be added at the discretion of the professor. The simulation is conducted as a zero sum exercise which acts as a challenging culmination of knowledge gained throughout the MBA program. Offered fall and spring semesters.
*Should be taken in the last semester of study


For More Information

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  • Stephen R. Greenwald, LL.M.
  • Stephen R. Greenwald, LL.M.
    Director of Film and Media Initiatives
    Office 718-390-3453 — cell 917-831-0238
    Campus Hall, second floor