Media Management

Acquire the industry skills and management expertise you need to get ahead in this competitive and global industry that includes film, television, music, video games, publishing, web, mobile, and more.

By integrating theory and practice, our program will provide graduates with a keen understanding of the dynamic linkage between the creative arts and the business of financing, producing, and distributing creative work. The MBA in Media Management will prepare students to manage media enterprises driven by ever-evolving technological developments and rapid globalization.

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Our program promotes students’ success by offering classes that integrate theory and practical experience. Class sizes are limited to 12–16 bright and highly motivated students, ensuring tailored attention to each student’s interests and needs.

In the program, students will:

  • Apply principles of entrepreneurship, venture creation, and development.
  • Learn directly from practitioners in the field of media ventures.
  • Plan, produce, and market their own new business venture in the media sector in the two-semester Media Venture course series.

The program also includes an elective opportunity allowing students to learn first-hand how the media industry operates internationally, through trips abroad to participate in seminars and workshops with media professionals from those countries.

Application

All prospective students must demonstrate prior exposure to media disciplines, such as through work, performances, proven avocation, or prior coursework. Criteria for admission include undergraduate GPA, work experience, GMAT score, letters of recommendation, and a personal statement. A personal interview is also required. To apply, visit our Admissions site.

Courses


Tier One Courses

Media Economics

A comprehensive overview and understanding of the economic structure of the film and media business; the economic policies and practices of media companies and the economic theories and principles that apply to the micro and macroeconomic aspects of the industry. 3 credits

Media Accounting

An overview of the financial, cost and managerial accounting functions specific to the film and media industries, including budgeting, management reporting, valuation and amortization of intellectual property rights, cost control and preparation of financial statements. 3 credits

Media Law, Contract Negotiation and Drafting

An overview and analysis of media and entertainment law: talent and intellectual property contracts, copyright, privacy rights, censorship, new media and technology law; broadcast regulation; contract drafting and negotiation through class exercises and case studies. 3 credits

Tier Two Courses

The Business of Film and Television

A comprehensive survey of the film and television industries: industry structure; managing creative talent; optioning, acquiring, developing and producing content; financing production; distribution, licensing and exploitation of content; international production and distribution. 3 credits

International Media Marketing and Distribution

An overview of the domestic and international marketing of distribution and content; planning a marketing campaign, targeting audiences, use of new media technologies and platforms, branding, cross-marketing media content and formats, budgeting for marketing. 3 credits

The Business of Publishing

A comprehensive survey and overview of the publishing industry: industry structure; print and digital publishing; books, magazines, websites, blogs, video game development and publishing; production and marketing; financial and economic structure, branding; legal issues specific to the industry. 3 credits

The Business of Music

An overview of the music industry; recording and publishing, distribution, artist management, label development, concert management, new media and technology platforms and formats; rights management, legal issues specific to the industry. 3 credits

Planning, Producing and Marketing a Media Venture

This course would run through two semesters of the MBA program. A student would undertake to plan, produce and market a media venture during his/her matriculation in the program. Examples of such ventures could include establishing a media company , developing a radio show, producing a musical recording, producing a short film, creating a website, developing a new app, creating a magazine, etc. (These are all examples of actual ventures undertaken by graduate students in a similar program). In the first semester, it is expected that the student would plan the venture, develop a business plan, and establish a marketing plan; then in the second semester, the student would produce the product/create the company and market the product/ company. It is expected that the same faculty member will be the Instructor of this course for both semesters so that each student would have one faculty member to shepherd the project.  6 credits; can only be taken after the first semester of study.

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