Website Policies

Section I: Policies for web visitors

  1. All content, including text, photographs of people and places, files, and other data on, is either the sole property of Wagner College or used by permission. Web users may not download or otherwise use multimedia content from unless authorized by the College.
  2. Wagner College makes every attempt to keep the information on as accurate and current as possible. However, the College will not be held responsible for out-of-date or inaccurate content.
  3. Wagner College may link to external sites, but does not hold responsibility for the content of those sites. Links to offensive or irrelevant websites will be removed as soon as possible.

Section II: Policies for web managers of

All official departments and offices of Wagner College must maintain their primary web presence on, and must use the templates and designs provided or approved by the Office of Communications and Marketing. This ensures consistent design and navigation across the College. Personal Faculty and Student Sites may use different themes, templates, and designs ( and; policies and guidelines for those sites are found elsewhere.

Site Structure

  1. Major departments and offices are contained in the root directory of For example, and Centers, services, and units that belong to these major offices must be contained in the website of the larger office. For example, the Biological Sciences Department website houses the EM Center, and the Theatre and Speech Department website ( houses information on the theatre season, the arts administration major, the Stanley Drama Award, and all other programs contained within the department.
  2. URLs should be kept as short as reasonably possible and use hyphens to separate words. For example,, not


  1. Department/Office Responsibilities. Each department and office of Wagner College is responsible for its own web presence, although the Office of Communications and Marketing or Office of Information Technology reserves the right to remove or edit content at any time. The director or chair has responsibility over the content of that area, but may delegate web management to someone else. Each area is responsible for the following:
    1. Creating and maintaining up-to-date and accurate content related to the area’s personnel and activities. Site content should be reviewed at least once each semester, or as often as necessary to maintain accuracy and relevance of all content, and to ensure that links are accurate and working.
    2. Designating a dedicated point person to manage and edit web content within the area’s website.
    3. Abiding by best practices outlined in these policies and in the online web tutorials.
    4. Attending website training sessions as needed.
  2. User Permissions.
    1. Top level sites, such as the homepage and “About” section, are managed by the Office of Communications and Marketing.
    2. When a web editor leaves College employment, his or her permission will be immediately removed from the site database by the Office of Information Technology, and all editing permissions will be revoked.
    3. When a web editor leaves the office and dept or changes positions, the editing permissions will be immediately adjusted as appropriate by the manager(s) of that website. Web managers should check their site’s users every semester.
    4. Top-level managers should have “administrator” or “editor” permissions. Student workers should have permissions that expire at the end of their employment. Content published by GAs and other students must be routinely checked by a full-time employee.
    5. All users must use their Wagner College username and password to access the site. A Wagner College All-Access Pass is required for editing,, or
  3. Top Pages.
    1. All requests for changes to the homepage, header, footer, “About” pages, Events Calendar, or Newsroom must be submitted to the Office of Communications and Marketing.
    2. Priorities for the homepage are based on the size of the intended audience and the relevance to the College’s top website priorities.
    3. All links from the College homepage must stay on the or domains.


  1. Keep it fresh.
    1. Content must be centralized in the correct department or office website. If other websites refer to that information, they must link to the centralized location instead of copying the information. For example, instead of uploading a Campus Map to the Art Department’s site, that site should link to the Campus Map in the centralized Visit Campus section. This keeps all content current and correct.
    2. Content on all subsites must be current and relevant. Outdated information must be updated as soon as possible, or removed if the page is obsolete. The website should be a hub of up-to-date content, not an archive of old material.
      1. When a page needs updating, instead of creating a new page with the current information and removing the outdated page, the existing page should be updated.
      2. The URLs for those pages should not include dates. This will keep links across working correctly.
      3. For example, the page for ILC courses should be updated at, NOT
    3. Old files in the Media Library must be removed on a regular basis, so they do not appear in search queries.
    4. Links must be checked regularly (at least once a semester) to make sure they are working correctly.
  2. Keep it clean.
    1. Wagner College will not tolerate offensive or abusive content on or any online platforms. Content that is deemed inappropriate will be removed immediately, and the user responsible for that content will have web permissions revoked. Additional disciplinary actions may occur according to the policies in the employee, faculty and student handbooks.
    2. Copy should be written with the audience in mind, in a positive and friendly manner. Use of second person is acceptable and encouraged. Informal and approachable language, without being overly chatty, welcomes visitors to our site and encourages engagement. Use short sentences and paragraphs of no more than 3-4 sentences, with a full break in between.
    3. Layouts must align with the provided templates, shortcodes, and styles. For example, provided headings must be used instead of an image file of large text.
    4. Video must be embedded via the BrightCove platform.
    5. All copy must conform to high editorial standards, with proper spelling, punctuation, grammar, style, etc.
  3. Keep it accessible.
    1. All Wagner College web pages must comply with state and federal accessibility standards.
    2. Write meaningful link text.
    3. Include descriptive alt text for photos
  4. Keep it legal.
    1. When uploading or posting confidential information, web editors must be extremely cautious. PDFs and other files are searchable and not private unless protection is specifically applied.
    2. Wagner College must have copyright ownership or permission for all content, including text, photographs, maps, graphics, files, and other data. Web editors may not upload or publish any content that does not meet copyright criteria. For example, a photograph found with Google search cannot be downloaded and published on without express permission from the photographer or owner of the photograph.

Updated June 2013