The Office of Communications and Marketing provides oversight and assistance on a range of Wagner College communications, including print, web, social media, and media relations. Generally, we work at the institutional level, for audiences that include and extend beyond the campus community.
- The Website & Social Media section of our website offers guidance related to those areas.
- Order forms for business cards and letterhead, as well as logos for download, templates, and social media images, can be found in the Design Resources section of our site.
For other design work, we may be able to assist you. If you are an office or department with a need to create a designed piece, particularly for an audience that extends beyond campus, contact our project manager with your inquiry.
I need a logo!
If you are working on behalf of a Wagner College office or program, we encourage the correct use of our primary logo and logo extensions.
- The primary logo for Wagner College can be downloaded on our logo downloads page.
- If you are an office or department at Wagner College, we can provide a departmental logo, which is a combination of the Wagner College logo with your unit name. Contact our project manager to request your departmental logo.
We strongly discourage the use of independent logos that do not follow our policies on the visual identity and visual expression. A proliferation of logos creates confusion and unnecessary visual competition. In rare cases, a more specialized logo for a Wagner College program, initiative, or campaign may be warranted; contact our project manager with your inquiry.
Before contacting us, please consider answers to these basic questions about your designed piece.
- What is the purpose of the piece?
- Who is the audience?
- What information needs to be included?
- What is the format of the piece, if known?
- What is the budget for printing and mailing, if applicable?
- By when is the final designed piece needed?
This information will help us evaluate your project and determine what assistance we can provide.
All design requests should be initiated at least six weeks before the desired delivery date. Printed publications take time, both to design and to produce.
If you have an important project that requires a shorter timeline, please contact us to determine whether we are able to accommodate the rushed schedule.
The project manager will act as a liaison between you and our office for managing your project.
General outline for a designed piece:
- Planning meeting: You meet with our office to establish basic parameters of your project.
- Client (you) provides information: You provide us with any information or content we need to start work. What you provide will have been established during the planning meeting.
- Copy (text) finalization: Final text for the piece is written and copyedited.
- Design: Design is created in the format determined at the planning meeting.
- Review: We send you a design draft. You review it for both content and design.
- Request revisions: You request changes to the design draft, as necessary. For each draft, please review carefully and consolidate all changes into one request to prevent a time-inefficient proliferation of revisions and drafts.
- Iteration: We make the requested changes to the design draft. Drafts are iterated until final approval is given.
- Approval: You provide final approval for the designed piece once it is revised to your satisfaction.
- (Printed pieces)
- Production: The Office of Communications and Marketing sends the files to the printer.
- Proof: The Office of Communications and Marketing receives a proof from the printer and approves it.
- Delivery: The completed publication is mailed out or delivered to campus.
- (Non-printed design pieces)
- Delivery: The file(s) are sent to you for use.
Further information on the design process is provided below.
At our first meeting, we will help you clarify your ideas about the project, including what content to include and parameters for the design. We will establish a basic timeline and next steps for the project.
Please bring all the relevant information you have. Consider these questions in addition to those under Before Contacting Us in order to make the meeting as productive as possible:
- Do I have any specific photography needs?
- How many copies of the piece do I need?
- Will the piece be mailed, and if so, how?
- To whom will the piece be mailed? When will I have a mailing list ready?
- If the printed piece is being delivered to campus, where do I want it delivered?
Our editor or a person in your office may do the writing. If we do the writing, your help is needed to define the proper tone, gather information, and choose suitable people to interview.
When you send us text for the project, the most convenient method is simply attaching the text document to an email to the project manager. We prefer documents written in Microsoft Word.
All copy (text) is reviewed by our editor for consistency, accuracy, and College style. Minor rewriting or reorganizing may be done to improve the clarity and readability of the material, but no extensive changes will be made without your knowledge. All publications this office produces must conform to College style guidelines.
At each stage of production, the editor provides quality control by checking proofs for text and design errors. The final responsibility for accuracy, however, rests with your office.
The impression given by a publication depends heavily on its format and design. We will work with you to make appropriate choices that fit within your budget. We will create a design that conforms to the Wagner College Visual Identity Guidelines and achieves your communication goals.
Your ideas are valuable in planning the photos or illustrations that will work best. We choose most publication photos from an extensive archive of campus images. New photographs can be shot when our (or your) budget and schedule allow. Photography must be arranged well in advance. In your initial planning, discuss your photography needs.
When we present the first design draft, it will be very close in appearance to the final publication. You should review the design draft for both content and design/layout. When you request changes, we will produce a new draft with those changes incorporated. In order to prevent a time-inefficient proliferation of drafts with only minor revisions between them, please take the time to review carefully and consolidate all changes into one request per draft so that all revisions can be made at once.
Drafts will be iterated until final approval is given. Keep in mind that changes are time-consuming, and the cost of making changes and the chance of delivery being delayed increase substantially as production progresses. It is in your interest to request changes as early in the process as possible.
When final approval is given on a print piece, it will be sent to the printer for production. After final approval, it is not possible to make further revisions.
Costs for your project will be paid out of your office’s budget. We will provide you with an estimate of the cost based on format, quantity, and other factors. When details related to format, quantity, and mailing are more definite, we will ask our printers to bid on your project to attain the best price available.
We verify charges made by printers for producing your piece and will process the invoices if we have your budget number.
Because printers differ widely in capabilities, speed, quality, and cost, we choose the printer best suited to the design requirements, schedule, and budget of your project. Printers bid competitively for each publication.
Printing generally takes seven to ten days. Special services (such as spiral binding, embossing, specialty envelopes, etc.) may take longer.
Our staff approves a proof of each publication before the finished pieces are delivered to you. The project manager will arrange delivery of publications to the campus mail room or directly to the U.S. Post Office. You will be notified by email when the job is being delivered.