Video Production Guidelines

Videos published on official Wagner College channels should be created with oversight by the Office of Communications and Marketing. Contact us regarding all video inquiries.

General style:

  • For promotional videos, keep the length to under three minutes, and grab the viewer’s attention in the first 
5–10 seconds.
  • Use one style for transitions throughout the video. 
A simple cut is preferred.


  • Primary typefaces from the visual identity (Bauer Bodoni; ITC Officina Sans or Serif) should be used if possible. For best legibility, ITC Officina Sans is preferred.


  • Colors for any design elements should be consistent with the visual identity:
    • Green: #004331
    • Gold: #AA8E3C

Lower thirds:

  • Lower third designs may vary based on the needs of the video, but should comply with overall visual identity guidelines.
    • When writing the name of a student or alumnus, include the year of graduation, e.g., Sammy Seahawk ’18.


  • The official logo should be featured in the video bumper/end card. Some color variations are available for download below.
  • Do not include a watermark on the video. The W initial will automatically be included on our YouTube channel.


Publishing specs:

  • HD video (minimum 1280 x 720; ideally 1920 x 1080 or higher with H.264 codec)
  • Please include a transcript with your video.


Video BumpersVideo Bumpers Green logo on white White logo on green Gold logo on white White logo on gold