Content Marketing Associate

Content marketers attract visitors to their employers’ and clients’ websites and social media platforms by providing informative and engaging content. Using a variety of media formats, talented content marketers bring a flow of leads, user engagement and ultimately sales conversions. In this 100% online course, you will learn to create targeted and engaging content across multiple mediums, tailoring your content for its delivery platform. Upon successful completion, you will be eligible to sit for the prestigious Online Marketing Certified Associate (OMCA®) certification exam. Enrollment includes a voucher to cover the OMCA® exam fee.

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Job Outlook for Content Marketing Associates
The US Bureau of Labor Statistics (BLS) includes Content Marketing in its broader category, Advertising, Promotions, and Marketing Managers, where it expects 6% job growth between now and 2029. This is faster than average growth for all jobs and the BLS notes that shifts in technology and buyer preferences will put a special value on marketers who find new ways to reach customers. According to PayScale.com, Content Managers earn $68,395 per year, on average with entry-level managers closer to $46,540 per year.

Course Objectives

  • Learn OMCA® Marketing Foundations
  • Identify prospects, write messages and create content
  • Explore content strategies and challenges
  • Measure marketing results and learn to read analytics
  • Prepare yourself for a career as a copywriter, content strategist, marketing content specialist, web content specialist, or content webmaster
  • Learn how to not only create compelling marketing campaigns, but how to collect data and analyze their impact
  • Understand how to successfully turn web visitors into paying customers


INTRODUCTION TO ONLINE MARKETING
Receive an overview of what to expect from the course and how content marketing will benefit you in your professional career.
DIGITAL MARKETING FOUNDATIONS
Begin the course by mastering the foundations of digital marketing. You’ll understand the best practices for SEO, social media, and content marketing solutions.
CONVERSIONS
Understand how to optimize your channels to bring in the best results. Learn to use and interpret web analytics, PPC campaigns, as well as mobile and email marketing campaigns.
CONTENT MARKETING
Explore the ins and outs of content marketing. What channels will be most useful for your company? How are various platforms interconnected?
CREATING CONTENT
Learn how to create original content that will have the greatest impact on your target audience. Additionally, you’ll cover how to have your message seen and distributed by the media.
CONTENT STRATEGY
Become a content strategy expert by learning how to devise powerful strategies and the potential challenges you might face. Reaffirm that the best way to improve your content strategy is by monitoring and measuring results over time.

This online class will begin within 24-hours of student enrollment. Students will have 6-months to access their course and will complete approximately 70 hours of course work during this time.

Instructors

  • Avinash Kaushik 
  • Bryan Eisenberg 

Avinash Kaushik is Google’s Digital Marketing Evangelist and the co-founder of Market Motive. Through his blog and bestselling books “Web Analytics 2.0 Prime” and “Web Analytics: An Hour A Day,” Kaushik is recognized as an authoritative voice on leveraging data. He has brought his insights to Unilever, Dell, Time Warner, Vanguard, Porsche, and IBM. He has delivered keynotes at Search Engine Strategies, Ad-Tech, Monaco Media Forum, iCitizen, JMP Innovators Summit, Web 2.0, and The Art of Marketing. Kaushik has lectured at Stanford University, the University of Virginia, UC Los Angeles, and the University of Utah. He received the 2009 Statistical Advocate of the Year award from the American Statistical Association, and the 2011 Most Influential Industry Contributor award from the Web Analytics Association.

Bryan Eisenberg is the co-author of “Waiting For Your Cat to Bark?” “Call to Action,” and “Always Be Testing,” which have all been on the Wall Street Journal, Business Week, USA Today and New York Times bestseller lists. Eisenberg has been the keynote speaker for Search Engine Strategies, Direct Marketing Association, Webcom, and the Canadian Marketing Association, amongst others. He serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit, and several venture capital-backed startup companies.

 

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Content Marketing FAQs

 

WHAT DO CONTENT MARKETERS DO?Content marketers use a variety of content forms - including text, video, audio, infographics and many others - to engage their audience and build brand awareness for their organizations. They are responsible to provide meaningful content that draws visitors to the brand's message and mission. WHAT SKILLS SHOULD CONTENT MARKETERS HAVE?Content marketers should now how to plan content, create visual content including images, infographics and video as well as reporting and analyzing data. IS CERTIFICATION IMPORTANT?Earning a certification signals that you are a professional adept at developing marketing strategies and technical skills. According to occupational data individuals with OMCA® certification earn between 16-26% more than their non-certified peers.