The Business of Film: Media Workshops
This series of seminars offers valuable understanding and experience in understanding and analyzing business issues in various aspects of the movie industry and growing video and film content business. During these courses, participants will be mentored by members of our distinguished faculty of media managers and build networks with peers in the industry. The courses will examine the most cutting edge thinking and details on these topics in today’s and future media industries: basic essential knowledge, hands on experience, industry perspectives, media management and leadership, media economics, information technologies, competitive strategies, and corporate responsibility.
Through these courses, filmmakers, producers, attorneys, and film and media production executives will learn how to understand and navigate the varied business, legal and regulatory issues around these topics, learning key terms, legal contracts, sources for further information, and will benefit from learning how to best create, understand, and protect and promote their work and intellectual property throughout the process of filmmaking.
To Branding and Beyond! Marketing Conversation with Bonin Bough
Bonin Bough is one of the foremost-awarded marketing executives in his field and the host with NBA superstar Lebron James of “Cleveland Hustles” on CNBC. In addition to having been one of the youngest C-suite executives in a Fortune 50 company, Bonin has spearheaded some of the industry’s largest global marketing campaigns across digital, mobile, television, print, and experiential, including the premier of the first ever 3D printed food product, the customizable, real-time 3D printed Oreo at SXSW.
As the Chief Media & eCommerce Officer at Mondelēz International (formerly Kraft Foods), he created some of the first marketing programs across Facebook, Twitter, YouTube, Paramount Films, ABC, NBC, Fox, to name a few, and took precedence in fostering partnerships with startups including Instagram, Foursquare, and Buzzfeed. Prior to Mondelēz International, Bonin led digital marketing globally for PepsiCo, Weber Shandwick and Ruder Finn Interactive.
Meet the Instructors
- Stephen R. Greenwald
- Robin McMillan
- Paula Landry
- Robert Garson