MS in Media Management

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Wagner College’s master’s program in media management produces leaders and innovators in the media industry. This multi-billion-dollar global business includes film, television, music, video games, publishing, web, mobile, and more.

By integrating theory and practice, the program provides graduates with a keen understanding of the dynamic linkage between the creative arts and the business of financing, producing, and distributing creative work. And, the MS in Media Management prepares students to manage media enterprises driven by ever-evolving technological developments and rapid globalization.

The program’s coursework will be offered at Wagner College’s Manhattan location and at the main Staten Island campus.


Program Overview

 

Wagner College’s MS in Media Management promotes its students’ success by offering classes that integrate theory and practical experience. Class sizes are limited to 12–16 bright and highly motivated students, ensuring tailored attention to each student’s interests and needs.

This 12-month program includes two field experiences – one local and one trip to the Toronto International Film Festival.

In the program, students will:

Apply principles of entrepreneurship, venture creation, and development
Learn directly from practitioners in the field of media ventures
Plan, produce, and market their own new business venture in the media sector in the two-semester Media Venture course series

The program also includes an elective opportunity allowing students to learn first-hand how the media industry operates internationally, through trips abroad to participate in seminars and workshops with media professionals from those countries.


Coursework

 

The program incorporates eight media classes and two business classes, totaling 30 credit hours; one internship; and two field experiences. It begins in the fall semester, continues in the spring semester, and concludes with the summer session.

Course topics include Media Venture 1 and 2: Planning, Producing, and Marketing a Media Venture; Digital Transformation; Media Law, Contract Negotiation and Drafting; Social Media Branding and Analytics; The Film, Video, and Television Industry; The Business of Music and Publishing; The Business of Video Games and Apps; Media Accounting; and Media Economics.

Application

 

All prospective students must demonstrate prior exposure to media disciplines, such as through work, performances, proven avocation, or prior coursework.

Criteria for admission include undergraduate GPA, work experience, letters of recommendation, and a personal statement. An interview is also required.

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"Whatever your background or area of interest in media management, I can say with confidence that Wagner College will help you discover your passions and reach your goals." Michael Tadross, Wagner College Alumnus Producer, with credits including
Sherlock Holmes, I Am Legend, Ocean’s 8,
and more than 35 other films
"Wagner is not only located in one of the media capitals of the world, but the combination of its small class sizes and well-versed professors make the program special." Max Rottenecker, Class of 2018
"The knowledge you gain in Wagner’s media management program is second to none. The classes are small, so everyone has a chance to present ideas and projects, with the professors being very hands-on with your work." Mike Mentor, Class of 2018 Founder, 87th Street Media

Faculty

 

Stephen Greenwald

Director of the Hugh L. Carey Institute for Government Reform, Provost's Office

stephen.greenwald@wagner.edu Campus Hall 324

Over 30 years experience as an attorney, financier, corporate executive, producer, and valuation consultant.

Paula Landry

Adjunct Faculty, Business Administration

paula.landry@wagner.edu

CEO of IdeaBlizzard Productions, award-winning film producer, media consultant, educator, and author.

John Casey

Adjunct Faculty, Business Administration

john.casey@wagner.edu

Global head of PR and media relations for Publicis.Sapient, where
he oversees digital business transformation PR and media strategies.